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Marketing and Brand Ambassador in Fort Lauderdale, FL at Holman Automotive

Date Posted: 6/12/2019

Job Snapshot

Job Description

Marketing Manager and Brand Ambassador opening for Holman Motorcars

MANAGE THE RELATIONSHIP WITH DIGITAL PARTNER

INVENTORY

3rd PARTY INVENTORY UPDATES (AT MINIMUM)

  • VERIFY COMPLIANCE FOR ALL MANUFACTURERS
  • MAKE SURE ALL PHOTOS ARE UP TO HM STANDARDS
  • PROVIDE MONTHLY INTERNET TARGET/GOAL AND ENSURE REPRESENTATION ON WEEKLY CALLS
  • REVIEW ALL INBOUND LEADS DAILY
  • UPDATE MANUFACTURERS CRM DAILY
  • EMAIL BLAST CREATION AND ADMINISTRATION
  • MEET WITH MANAGEMENT TO DISCUSS CONTENT
  • CREATE GRAPHICS AND OFFERS IN PHOTOSHOP & UPLOAD INTO DEALERSOCKET IMAGE LIBRARY
  • BUILD EMAIL BLAST
  • SEND EMAIL VIA DEALERSOCKET LISTBUILDER
  • GO THROUGH ALL RETURNED EMAILS, AUTO REPLIES AND RESPONSES
  • WEBSITE UPDATES +MANUFACTURER COMPLIANCE
  • BUILD MONTHLY GRAPHICS, CONTENT, HOMEPAGE BANNERS AND LANDING PAGES
  • ADD NEW MODEL PAGES TO NAVIGATION AS NEEDED
  • TEST LEAD FORMS REGULARLY
  • ADD SPECIALS TO SPECIFIC MODELS AS NEEDED
  • UPDATE STAFF PAGE WITH NEW HIRES/TERMINATIONS
  • UPDATE SERVICE SPECIALS ON MONTHLY BASIS
  • UPDATE PARTS & ACCESSORIES LANDING PAGE WITH NEW OFFERS AND LINKS
  • SPOT CHECK INVENTORY AND VEHICLE IMAGES FOR ISSUES
  • DEALERSOCKET/CRM ADMINISTRATION
  • MONITOR ALL INBOUND EMAILS
  • LISTEN TO INBOUND CALLS ON DAILY BASIS
  • WEEKLY LEAD RECONCILIATION
  • REVIEW, BUILD AND UPDATE FOLLOW UP CAMPAIGN AND BUSINESS RULES AS NEEDED
  • DESIGN AND BUILD NEW FOLLOW UP TEMPLATES AND DOCUMENTS
  • CREATE, MAINTAIN AND DEPLOY DIGITAL SCREEN CONTENT
  • MANAGE ALL SIGN PLAYERS AND DESIGN/UPDATE CONTENT INHOUSE ON REGULAR BASIS
  • SOCIAL MEDIA CONTENT/POSTS
  • RESEARCH OTHER DEALERS & COMPETITORS REGULARLY
  • EVENT PLANNING/MANAGEMENT
  • CONSULT ON WHAT EVENT IS NEEDED
  • CREATE INVITE/THEME
  • MANAGE INVITE LIST
  • POST SOCIAL ON EVENT
  • MONITOR LEAD AND DATA CAPTURE