Business Analyst in Fort Lauderdale, FL at Holman Automotive

Date Posted: 9/27/2018

Job Snapshot

Job Description

Job Posting - External

Holman Automotive is currently seeking a Business Analyst, entry level with limited experience and plenty of growth potential!

Principal Purpose of Position:

  • Completing analysis and presenting results in a clear manner
  • Interpret and analyze complex data sets to identify trends and patterns
  • Processing, cleansing, and verifying the integrity of data used for analysis
  • Assisting account managers and coordinators with understanding reports and data sets
  • Enhancing data collection procedures to include information that is relevant for enhancing current analytics and reporting systems
  • Data mining using state-of-the-art methods
  • Augmenting company’s data sets with third party sources of information when needed
  • Work with management to prioritize business and information needs
  • Locate and define new process improvement opportunities

Job Description

Education and/or Training:

Four year college degree or demonstrated equivalent experience in marketing, business administration, data science, or mathematics.

Relevant Work Experience:

1-3 years of marketing, analytics or data science experience. Automotive industry and Google Analytics/Adwords experience a plus.

Planning/Organizing/Managerial Knowledge:

(Ranges from task-focused to integrating related functions, to broadly strategic integration)

Great communication skills

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Experience with the implementation of a marketing automation platforms across businesses

Segmenting audiences and optimizing campaigns to increase effectiveness.

Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel)

An understanding of data visualization tools

Data-oriented personality

Communicating & Influencing Skills:

(Does the job require communication, reasoning with others, or changing behaviors?)

Strong presentation skills

Ability to interact and work with employees at all levels in the organization including business units and management

Strong verbal and written communication skills

Ability to explain complex concepts to non-specialists

Problem solving skills

Analytical skills

Additional Job Description

List statements which describe the primary results/outputs for which this position is held accountable. Please limit the list to 5 or 6 statements.

Responsible for analyzing analytic dashboards/platforms and proactively making recommendations for the dealerships

Carrying out A/B testing on automated marketing campaigns to maximise results

Identifying trends and patterns provided by data sets in marketing technologies

Enhance and optimize reporting and analytics support for Holman dealerships